In the lab now

The experiment index

Every experiment we're running right now. Each one points 70 years of behavioral science at a new problem, and only the ones that prove themselves move forward.

Sales & support personalizationSales & CXTeaching AI sales and support agents to adjust tone and pacing to match the person they're talking to.live experiment→Executive deepfake defenseSecuritySpotting faked video and voice calls by checking whether an executive's behavior matches their real patterns, not just whether the video looks real.live experiment→Buyer behavioral intelligenceSalesHelping sales reps notice, in real time, when they're losing a buyer's interest, so they can adjust before the deal is gone.live experiment→

Got one we should try?

Every experiment here started as somebody noticing something going wrong. No matter how outlandish – we'd rather hear it.

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